Lead → qualified booked tour
- Inquiry response
- Calls, texts and emails
- Persistent follow-up
- Community-approved qualification
- Tour scheduling and rescheduling
- No-show recovery and continued nurture
Your dedicated Resident Concierge Team.
Assisted living & memory care · Nationwide
We work your resident inquiries and book qualified tours.
A dedicated U.S.-based Resident Concierge Team to call, text, email, follow up, qualify and book tours from leads your community already has.
No lead generation. No CRM migration.
No new software. No voice AI.
EH
Following up with Emily
Exploring assisted living for her mother
- New inquiry received
Adult daughter exploring assisted living for her mother.
- Called
No answer. A personal follow-up begins.
- Text sent
Introduced the community and offered a time to talk.
- Family responded
A conversation scheduled around the family’s day.
- Needs discussed
Community-approved questions, preferences and timing.
- Follow-up
Answered an approved question about visiting.
- Tour booked
Thursday, 2:00 PM · Added to the community’s schedule.
THU02:00PM
A family on your tour calendar.
Your community team takes it from here.
The first conversation matters
Before a family visits,
they need to feel heard.
A fall. A hospital stay. A change in memory. Or simply the realization that a parent needs more help than the family can provide alone.
That first inquiry is not just a request for an appointment. It is the beginning of a decision about someone they love.
Your staff may be conducting a tour, supporting a move-in or helping a resident. A dedicated Resident Concierge has one responsibility in that moment: give the family’s inquiry the attention it deserves.
The work, handled
You run the community.
We run the resident lead path.
New inquiries come in. Existing inquiries need another conversation. We work them through to a qualified booked tour.
- 01Receive
Your inquiry
New inquiries or eligible existing leads enter the agreed workflow.
- 02Respond
A real conversation
A Resident Concierge calls, texts and emails under your community’s brand.
- 03Continue
Follow-up & fit
We keep in touch, answer approved questions and gather the information you need.
- 04Schedule
A qualified tour
The tour goes into your existing calendar, CRM or booking workflow.
- 05Hand off
Your community team
Your team hosts the tour. We handle rescheduling, no-show recovery and ongoing nurture.
Calls, texts, emails and activity notes are part of the work—not another task handed back to your staff.
A clear division of responsibility
Your sales team should be meeting families, not chasing leads all day.
Tour → resident / move-in
- The tour and community experience
- The family relationship
- Clinical and care assessment
- Admissions coordination
- The move-in
The people who know your community best.
Keep the operation you already have
Qualified tours.
Right where your team works.
We connect to your existing lead sources and put qualified tours back into the calendar, CRM or booking workflow your team already uses.
Website formsPhone inquiriesEmail inquiriesCRM lead recordsReferral sources
M+
Resident Concierge Team
Response · follow-up · qualification
Qualified tour bookedYour existing environmentCalendar
Calendar
CRM
Booking workflow
Your sales team
No CRM migrationNo new software or user seatsNo daily dashboard to manageKeep your lead sources and vendors
Up to five approved inbound connections included. Notifications follow your preferences.
Start with the inquiries you have
You do not need to wait for new inquiries to start.
There may already be families in your CRM who raised their hands and never reached the next step.
A family was not ready. A conversation stopped. A tour was missed. When continued outreach is appropriate, your Resident Concierge Team can pick up the conversation and help arrange a visit.
Still worth a conversation.
Past inquiriesInterest expressed. No tour scheduled.
Later timingThe family needed more time.
Missed toursA visit that needs another date.
Stalled conversationsA question or next step left open.
Eligible community-owned inquiries. Thoughtful, appropriate follow-up.
Continuity for the community
When your Sales Director is touring, your inquiries are still being worked.
Family follow-up needs a place in the day—even when the day changes. More Care provides a dedicated team and an agreed process that stays in place through competing priorities and staffing changes.
A full tour schedule
Your sales team stays present with visiting families.
Vacation or an open role
Follow-up does not disappear with one employee.
A busy move-in day
New inquiries keep moving through the agreed coverage schedule.
Built for assisted living & memory care
Your community’s criteria.
Your care team’s judgment.
Resident Concierges listen, answer community-approved questions and gather the information your team needs before a tour.
Care-type interest, timing, location and basic financial criteria can be included where your community directs. Questions outside the approved scope are escalated to the right person.
Service agreement
Your Resident Concierge Team.
Fully managed.
More Care
Resident inquiry follow-up and qualified tour booking.
$12,000/month/location
6-month initial term
Talk with More CareIncluded each month, per location
- Prospective-resident leads worked
- Up to 100
- Qualified booked tours
- Up to 25
- Approved inbound lead connections
- Up to 5
Included service levels—not required lead volumes, tour forecasts or guarantees.
Additional service & usage
- Leads worked above 100
- $10 each
- Qualified booked tours above 25
- $250 each
- Additional approved inbound connections
- $250 one-time each
- Communications / system usage
- At provider cost
24/7 coverage is available by request for an additional fee.
Available nationwide
Start with one community.
Expand when it makes sense.
For single-community owners and multi-location operators. Each location keeps its own community information, qualification criteria and booking workflow—with a consistent approach to family follow-up.
Assisted livingMemory careSingle & multi-location operators
Practical questions
Before we talk.
What your team needs to know.
Do you generate leads?
No. More Care works prospective-resident leads your community already receives or owns. We do not run paid media or cold call consumers.
Can you work old leads already in our CRM?
Yes. Eligible existing inquiries, stalled conversations, missed tours and families who were not ready can be routed to the Resident Concierge Team for appropriate continued follow-up.
Do we have to change CRMs or learn new software?
No. Your staff keeps its existing systems. There is no CRM migration, new calling platform, per-user seat or daily dashboard to adopt.
Who talks to families? Do you use voice AI?
U.S.-based human Resident Concierges handle family-facing prospect conversations—not voice AI. Technology supports routing, records, notifications and scheduling.
What happens after the tour is booked?
The qualified tour is placed into your community’s existing calendar, CRM or booking workflow. Your sales team handles the tour, relationship and move-in process. More Care handles rescheduling and no-show recovery when needed.
Can you handle memory care inquiries?
Yes, within your community’s approved information, qualification and escalation guidelines. Resident Concierges gather basic fit and timing information; clinical advice and care-appropriateness decisions remain with your community.
Can you work multiple communities?
Yes. More Care is available nationally for assisted living and memory care, from individual communities to multi-location operators. Each community’s criteria, routing and booking workflow are configured for that location.
What if we have more than five lead sources?
The standard service includes up to five approved inbound lead connections. Additional approved connections can be provisioned for $250 one-time each.
Is More Care HIPAA compliant?
More Care uses HIPAA-capable infrastructure and supports applicable privacy requirements, including a BAA where appropriate. Sensitive information stays in approved systems; optional notifications are limited to the information needed for the handoff.
Do you answer 24/7?
24/7 coverage is available by request for an additional fee. Coverage hours are agreed during setup.
Are 25 tours guaranteed?
No. The 100 leads worked and 25 qualified booked tours are included monthly service levels, not forecasts, quotas or guarantees. Actual tours depend on the inquiries provided, family interest, community criteria and availability.
More Care
You run the community.
We run the resident lead path.
A real person follows up. A family gets heard.
Your team gets to focus on the visit.